How to Make a Winning Facebook Strategy for My Business

Looking at the size and demographics of users I don’t think any business owner could take Facebook for granted. It is a gold mine if you get on to it the right way.

Authored By : Abdul Careem

If you’re new to Facebook marketing or your current Facebook marketing strategy doesn’t work, then this could help you generate more business form Facebook.


My previous post The Secret Algorithm Of Facebook Which Makes Many Brands Fail shows that getting results on Facebook is no more an easy game. Read the article at


In this article I am going to start out by pointing yourself in the right direction, then choose the way you’re going to get there, check in regularly to make sure you’re on track.


The First Step - Fill out your profile completely

Before you start with your strategy go to your Facebook page and make sure you’re profile picture, cover photos, About Section, and the other information are up-to-date and complete. A completed profile shows professionalism, cohesive branding, and a signal to visitors that you’re serious about engaging.


Step Two – Identifying Buyer Personas

It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns.


Buyer personas are research-based modeled representations of who buyers are,what they are trying to accomplish, what goals drive their behavior, how they think,how they buy, why they make buying decisions, where they buy as well as whenbuyers decide to buy.


If you do not have access to research data then your experience in the industry could help you do this.


Step 3 - Find your marketing voice and tone

The temptation at this point might be to jump right in and start sharing. Just one more step before you do. Your efforts into Facebook marketing will be more focused and more on point if you come up with a voice and tone for your content right off the bat.


To do so, start the process with questions like these:

  • If your brand was a person, what kind of personality would it have?
  • If your brand was a person, what’s their relationship to the consumer? (a coach, friend, teacher, dad, etc)
  • Describe in adjectives what your company’s personality is not.
  • Are there any companies that have a similar personality to yours? Why are they similar?
  • How do you want your customers to think about your company?


At the end of this exercise, you should end up with a handful of adjectives that describe the voice and tone of your marketing. Consider this to keep you on track:Voice is the mission statement; Tone is the implementation of that mission.


Step 4 – Your Posting Strategy

What’s the ideal amount to post per day? How often should you post? When should you post? What should you post? The solid gold, ironclad answer on questions like these is:


It depends.


Everything depends on your individual audience and niche. What works for you might not work for me, and you never know until you try.


The push towards visual content has plenty of positive evidence. As you browse the newsfeed on Facebook, you’re likely to see images all over. There’s data behind the reason why. Image posts get more views, clicks, shares, and likes than any other type of post


Step 5 - Analyze, test, and iterate

Go to the Insights section of Facebook on your page. There is almost everything you need to know on it.


The more you post, the more you’ll discover which content, timing, and frequency is right for you.


Here’s one way you could do your analysis.

  • Set a benchmark
  • Test something new
  • Did it work?


Step 6 - Engage, and listen

The final piece of a social media marketing plan involves having a system you can follow to help you stay on top of updates and engaged with your community.


The Final Step – Don’t Stop

If you are looking for real success on Facebook then it needs time. You cannot expect results by posting some random posts here and there for couple of weeks and come to the conclusion that Facebook is not for me. You need to continue implementing your planned strategy for at least a couple of months continuously. If you are fortunate enough you might get results bit earlier.


How did you develop your social media strategy? I’d love to keep the conversation going in the comments. If you can use it yourself, let me know how it goes!

Abdul Careem is the CEO of Inotrend International (A total IT solutions provider founded in 2001) and an Influence Marketing Consultant specializing in On-line Advertising, Business & Personality Development. Careem shows and has helped many businesses and individuals how to use online media to build their brand, generate leads and close sales. Connect with Abdul Careem on Google + | Abdul Careem on Linkedin | Abdul Careem on Facebook | Abdul Careem on Twitter

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