It's the End of the Month. Do You Know What Happened to Your Website?

You spend a huge initial amount and then pay a fee for renewal and maintenance for your company website. Isn't it time you should know what happened to your investment.


Authored By : Abdul Careem

It's the End of the Month. Do You Know What Happened to Your Website?

 

Okay, it's not quite the end of the month yet - but that's okay. Every successful business would want to know what happened during this month of operations. Is it profitable, just surviving or was there a growth or decline compared to a past period.

 

I know … I need not explain the importance of business performance analysis.

 

But today I want to bring a very important aspect which many businesses ignore.

 

You spend a huge initial amount and then pay a fee for renewal and maintenance for your company website. Isn't it time you should know what happened to your investment.

 

Your customers go everywhere; shouldn't your analytics? Google Analytics on your website shows you the full customer picture across your website and most importantly it is for free.

 

Here is a list of the important data that Google Analytics will give you:

 

  1. The total number of Visitors – This will give you details of how many visited your web site, what are the pages they navigated to, how long did they stay on your website and more interesting stuff you should know.
  2. Where your visitors are coming from – very important if you’re targeting a specific audience.
  3. How your visitors found your website – this is very important for determining which of your efforts are paying off. It shows if visitors found your site directly, through a referral from another website (ex: Twitter, Facebook), or from search engines.
  4. The devices used by your visitors – knowing which web devices (Desktop PC, Tab, Mobile Phone…etc) your visitors use will allows you to know which devices you should be focusing on.

 

What can you do with These Insights?

 

Not only that this information is an eye-opening for business owners who invested on a website, it's also extremely valuable and prescriptive for the growth and optimization of your business.

 

Do you know what’s happening to your website?

 

If the answer is NO then your time and money you invested for the website could be just another overhead on your financial statements with no return.

 

When Did you analyze your website?


Abdul Careem is the CEO of Inotrend International (A total IT solutions provider founded in 2001) and an Influence Marketing Consultant specializing in On-line Advertising, Business & Personality Development. Careem shows and has helped many businesses and individuals how to use online media to build their brand, generate leads and close sales. Connect with Abdul Careem on Google + | Abdul Careem on Linkedin | Abdul Careem on Facebook | Abdul Careem on Twitter

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